KidSport Calgary & Area and the Calgary Flames Sports Bank are teaming up with the Calgary Minor Soccer Association to launch a program aimed at giving further access to sport for the thousands of low-income kids KidSport supports in our community each year. Help create a positive learning environment for young athletes by supporting a youth team.
Outreach Summary
Copy or download the current pursuit briefing.
0 contacts recorded
Current priority
Low priority
Overall readiness
40.0
Leslie recommends
Archive for now and revisit during the next market sweep.
Organization Fit
66.0
Project Intent
5.0
Weighted Fit/Intent Index
39.2
Pursuit Accessibility
100.0
Organizational fit
Strong organization fit.
Organizational fit
Profile matches fit keywords: youth.
Pursuit readiness
Organization fit must be at least 70 for a weekly pursuit.
Pursuit readiness
Project intent must be at least 65 for a weekly pursuit.
Contactability
Website URL is available.
Relationship access
Warm-intro context matched: youth.
These records are explicitly referenced by the stored score.
Source contains contactability clues
Referees are an integral part of a meaningful soccer experience, and CMSA wants to make sure that everyone has a fair and equitable path to their desired level of referee certification.” – Carlo Bruneau, Executive Director CMSA.
Source mentions sector fit language
Help create a positive learning environment for young athletes by supporting a youth team.
Source mentions sector fit language
In order for youth soccer in Calgary to staff and retain the necessary number of referees needed for all league games, we need a complete buy in from all of our members.
Source mentions sector fit language
KidSport Calgary & Area and the Calgary Flames Sports Bank are teaming up with the Calgary Minor Soccer Association to launch a program aimed at giving further access to sport for the thousands of low-income kids KidSport supports in our community each year.
Source suggests growth, capacity, or demand pressure
Offered free of charge, these sessions are designed to support your growth and development as a referee.
Think something is wrong? Use Evidence Library, Market Intelligence, or Manual Notes to correct assumptions, then recalculate.
No pursuit-accessibility reasons recorded.
Strongest and most actionable sources appear first; general context stays available lower in the list.
Offered free of charge, these sessions are designed to support your growth and development as a referee.
Why it matters: Shows demand or capacity pressure that may create a need for planning support.
Stored summary
Source suggests growth, capacity, or demand pressure: growth.
Raw snippet
Offered free of charge, these sessions are designed to support your growth and development as a referee.
Matched keywords / tags
growth
{"path":"/referees/referee-education-development-sessions/","organizationName":"Calgary Minor Soccer Association / Fields for Our Future","sourceAdapter":"website_enrichment","qualityScore":75,"qualityNotes":["High ratio of short menu-like lines."],"enrichmentStatus":"succeeded","subjectRelevance":"unclear","projectLifecycle":"unclear","weakPlanningOnly":false,"needsSourceVerification":false,"sourceReliability":"medium_high","sourceVerificationStatus":"source_url_available"}Referees are an integral part of a meaningful soccer experience, and CMSA wants to make sure that everyone has a fair and equitable path to their desired level of referee certification.” – Carlo Bruneau, Executive Director CMSA.
Why it matters: Helps identify or validate a decision-maker or outreach path.
Stored summary
Source contains contactability clues: contact, executive director.
Raw snippet
Referees are an integral part of a meaningful soccer experience, and CMSA wants to make sure that everyone has a fair and equitable path to their desired level of referee certification.” – Carlo Bruneau, Executive Director CMSA.
Matched keywords / tags
executive director
{"path":"/referees/project-ref/","organizationName":"Calgary Minor Soccer Association / Fields for Our Future","sourceAdapter":"website_enrichment","qualityScore":75,"qualityNotes":["High ratio of short menu-like lines."],"enrichmentStatus":"succeeded","subjectRelevance":"unclear","projectLifecycle":"unclear","weakPlanningOnly":false,"needsSourceVerification":false,"sourceReliability":"medium_high","sourceVerificationStatus":"source_url_available"}Stored summary
Source contains warm-intro context: sector.
Raw snippet
· A recent Canadian criminal record check and vulnerable sector screen.
Matched keywords / tags
sector
{"path":"/coach-manager/education-development/international-equivalency/","organizationName":"Calgary Minor Soccer Association / Fields for Our Future","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded","subjectRelevance":"unclear","projectLifecycle":"unclear","weakPlanningOnly":false,"needsSourceVerification":false,"sourceReliability":"medium_high","sourceVerificationStatus":"source_url_available"}Stored summary
Source mentions sector fit language: youth, community.
Raw snippet
KidSport Calgary & Area and the Calgary Flames Sports Bank are teaming up with the Calgary Minor Soccer Association to launch a program aimed at giving further access to sport for the thousands of low-income kids KidSport supports in our community each year.
Matched keywords / tags
community
{"path":"/referees/project-ref/","organizationName":"Calgary Minor Soccer Association / Fields for Our Future","sourceAdapter":"website_enrichment","qualityScore":75,"qualityNotes":["High ratio of short menu-like lines."],"enrichmentStatus":"succeeded","subjectRelevance":"unclear","projectLifecycle":"unclear","weakPlanningOnly":false,"needsSourceVerification":false,"sourceReliability":"medium_high","sourceVerificationStatus":"source_url_available"}In order for youth soccer in Calgary to staff and retain the necessary number of referees needed for all league games, we need a complete buy in from all of our members.
Why it matters: Supports organizational fit, but is not a project signal by itself.
Stored summary
Source mentions sector fit language: youth, community.
Raw snippet
In order for youth soccer in Calgary to staff and retain the necessary number of referees needed for all league games, we need a complete buy in from all of our members.
Matched keywords / tags
youth
{"path":"/referees/teal-shirt-campaign/","organizationName":"Calgary Minor Soccer Association / Fields for Our Future","sourceAdapter":"website_enrichment","qualityScore":75,"qualityNotes":["High ratio of short menu-like lines."],"enrichmentStatus":"succeeded","subjectRelevance":"unclear","projectLifecycle":"unclear","weakPlanningOnly":false,"needsSourceVerification":false,"sourceReliability":"medium_high","sourceVerificationStatus":"source_url_available"}Stored summary
Source mentions sector fit language: youth, community.
Raw snippet
Help create a positive learning environment for young athletes by supporting a youth team.
Matched keywords / tags
youth
{"path":"/","organizationName":"Calgary Minor Soccer Association / Fields for Our Future","sourceAdapter":"website_enrichment","qualityScore":75,"qualityNotes":["High ratio of short menu-like lines."],"enrichmentStatus":"succeeded","subjectRelevance":"unclear","projectLifecycle":"unclear","weakPlanningOnly":false,"needsSourceVerification":false,"sourceReliability":"medium_high","sourceVerificationStatus":"source_url_available"}No market intelligence recorded yet.
No manual notes recorded yet.
No warm intro or relationship path recorded.
Sector Fit
KidSport Calgary & Area and the Calgary Flames Sports Bank are teaming up with the Calgary Minor Soccer Association to launch a program aimed at giving further access to sport for the thousands of low-income kids KidSport supports in our community each year. Help create a positive learning environment for young athletes by supporting a youth team.
Facility Indicators
Calgary Minor Soccer Association | . The Outdoor 2026 Soccer Season kicks off on April 25 with soccer programs and leagues for young athletes at both the recreational and competitive levels.
Capital Project Intent
Capital language: funding Growth/capacity context: growth Project REF will give qualified (low-income) kids with access to additional funding to pursue their certification as a referee in their sport. That funding along with support to any necessary equipment through the Calgary Flames Sports Bank will open the door for KidSport kids to gain their certification, access additional knowledge in their sport of choice, and have income-earning potential through the start of a very flexible part-time job that being a referee can provide.
Data Quality / Enrichment Notes
Partially enriched /www.calgaryminorsoccer.com/about/careers/manager-of-development-academy-and-programs-coordinator/: HTTP 500; /www.calgaryminorsoccer.com/league/league-info/alberta-player-development-league/: HTTP 500; /www.calgaryminorsoccer.com/league/league-info/alberta-player-development-league/alberta-player-development-league-apdl/: HTTP 500; /referees/teal-shirt-campaign/teal-shirt-campaign-1/: Low quality extracted text; /referees/project-ref/project-ref-1/: Low quality extracted text Imported prospect row.
Likely decision makers
Executive Director
Public source records linked to evidence on this organization.