There are accessible and barrier free units, and the building boasts a net-zero design, which means lower emissions and lower energy cost for tenants.
Outreach Summary
Copy or download the current pursuit briefing.
1 contact recorded
| Name | Title | Contact type | Phone | Manage | ||
|---|---|---|---|---|---|---|
| Adrienne Richard | Strategic Engagement Manager | Operations | arichard@heartlandhousing.ca | (780) 721-0797 | Not recorded |
No active opportunity is attached to this record.
Follow Up Sent to Adrienne & Development Team
Hi again, I wanted to briefly follow up on my June note regarding Heartland’s 101 Street development. I know summer schedules can make emails easy to miss, so there is no urgency. I would still welcome the opportunity to connect for 20 minutes, learn a little more about how Heartland approaches project delivery for developments like 101 Street, and introduce the work I am doing through Tree Stream supporting non-profit and community organizations with Owner’s Project Management. Would you be open to a brief introductory call sometime later this month? If someone else on Heartland’s development team would be the more appropriate contact, I would also appreciate being pointed in the right direction. Thanks,
This outcome completes “Check for response to Heartland Outreach #1 and decide follow-up or monitoring” and remains linked to that action.
Edit action changes the underlying task only. Edit outcome changes this timeline record. Both preserve the existing history link.
Heartland Outreach #1
Hi Adrienne and Heartland development team, I came across Heartland Housing Foundation’s 101 Street development updates and wanted to reach out. Congratulations on the recent AHPP funding announcement and the progress toward bringing new affordable homes to Fort Saskatchewan. I founded Tree Stream Consulting here in Alberta with a focus on Owner’s Project Management support for non-profit, community, housing, recreation, church, and camp projects. My work is often focused on helping owners navigate planning, procurement, consultant coordination, budget and schedule controls, governance reporting, and the many practical risks that emerge between early project vision and construction. I realize Heartland may already have strong internal capacity and established project partners, so I don’t want to assume there is a specific need for my services. I would simply value the opportunity to connect for 20 minutes, learn how Heartland approaches owner-side delivery support for developments like 101 Street, and compare notes on where outside project management support is most useful for non-profit and community-based owners. Would you be open to a brief introductory call this week or next? Thanks, Braden Swab, P.Eng., PMP W treestream.com P (403) 660-6468 L linkedin.com/in/braden-swab
This outcome completes “Draft a short note referencing the verified AHPP/CMHC funding and ask who owns project planning.” and remains linked to that action.
Edit action changes the underlying task only. Edit outcome changes this timeline record. Both preserve the existing history link.
Current priority
Pursue this week
Overall readiness
100.0
Leslie recommends
Draft a short note referencing the verified AHPP/CMHC funding and ask who owns project planning.
Organization Fit
90.0
Project Intent
100.0
Weighted Fit/Intent Index
92.2
Pursuit Accessibility
100.0
Project / opportunity signal
Project intent keywords matched: construction, redevelopment, capital project.
Project / opportunity signal
Current capital project clues are present in the organization profile.
Organizational fit
Strong organization fit.
Organizational fit
Profile matches fit keywords: housing, affordable housing, foundation.
Pursuit readiness
All weekly pursuit gates passed.
Pursuit readiness
Verified public funding/project evidence is present.
These records are explicitly referenced by the stored score.
Verified public funding/project packet
$10.9 million for Heartland Housing Foundation for the 101 Street Fort Saskatchewan Development (originally received a land transfer through AHPP in 2025) — New construction
Verified public capital project packet
$10.9 million for Heartland Housing Foundation for the 101 Street Fort Saskatchewan Development (originally received a land transfer through AHPP in 2025) — New construction
Source mentions public process or procurement activity
In March 2025, Council passed a text amendment to the zoning that removed the requirement for underground parking and increased the maximum allowable height from 16m to 19m.
Source suggests capital project intent
Work is underway to submit the Development Permit for the project.
Source suggests capital project intent
The project is currently in the predevelopment phase, with work ongoing to secure zoning, permits, and the balance of funding.
Think something is wrong? Use Evidence Library, Market Intelligence, or Manual Notes to correct assumptions, then recalculate.
No pursuit-accessibility reasons recorded.
No scoring penalties were recorded.
Strongest and most actionable sources appear first; general context stays available lower in the list.
$10.9 million for Heartland Housing Foundation for the 101 Street Fort Saskatchewan Development (originally received a land transfer through AHPP in 2025) — New construction
Why it matters: Supports Leslie's view of project, funding, or capital intent.
Stored summary
Heartland Housing Foundation - 10.9 million for Heartland Housing
Raw snippet
$10.9 million for Heartland Housing Foundation for the 101 Street Fort Saskatchewan Development (originally received a land transfer through AHPP in 2025) — New construction
Matched keywords / tags
ahpp
{"selectedSourceType":"funding_announcement","createdFrom":"public_source_collector","sourceAdapter":"public_source_collector","verificationStatus":"verified","sourceVerificationStatus":"verified","needsSourceVerification":false,"sourceReliability":"high","subjectRelevance":"project_specific","projectLifecycle":"funding_pending","projectName":"10.9 million for Heartland Housing","verifiedBySourceId":"cmq02wk9j0000dh18tizbjlpa","rawSourceRecordId":"cmq02wk9j0000dh18tizbjlpa"}Stored summary
Heartland Housing Foundation - 10.9 million for Heartland Housing
Raw snippet
$10.9 million for Heartland Housing Foundation for the 101 Street Fort Saskatchewan Development (originally received a land transfer through AHPP in 2025) — New construction
Matched keywords / tags
new construction
{"selectedSourceType":"funding_announcement","createdFrom":"public_source_collector","sourceAdapter":"public_source_collector","verificationStatus":"verified","sourceVerificationStatus":"verified","needsSourceVerification":false,"sourceReliability":"high","subjectRelevance":"project_specific","projectLifecycle":"funding_pending","projectName":"10.9 million for Heartland Housing","verifiedBySourceId":"cmq02wk9j0000dh18tizbjlpa","rawSourceRecordId":"cmq02wk9j0000dh18tizbjlpa"}AHPP announcement lists 101 Street Fort Saskatchewan development.
Why it matters: Supports Leslie's view of project, funding, or capital intent.
Stored summary
Source mentions funding or campaign signal: funding, ahpp.
Raw snippet
AHPP announcement lists 101 Street Fort Saskatchewan development.
Matched keywords / tags
funding, ahpp
Extraction / verification note
Imported/manual evidence retained as provenance; matching claim was verified by a public source.
{"sourceAdapter":"csv_import_note_backfill","organizationName":"Heartland Housing Foundation","sourceEvidenceId":"cmpeyyui20035dhxke1qb2zho","subjectRelevance":"project_specific","projectLifecycle":"funding_pending","weakPlanningOnly":false,"needsSourceVerification":false,"sourceReliability":"medium","sourceVerificationStatus":"superseded_by_verified_source","verificationStatus":"superseded_by_verified_source","verifiedBySourceId":"cmq02wk9j0000dh18tizbjlpa","verifiedByRawSourceRecordId":"cmq02wk9j0000dh18tizbjlpa","verifiedByEvidenceId":"cmq01uhxz0002dhhozveb4gr1","supersededByEvidenceId":"cmq01uhxz0002dhhozveb4gr1","supersededAt":"2026-06-04T23:15:34.274Z","supersededByPublicSource":true,"verificationNote":"Imported/manual evidence retained as provenance; matching claim was verified by a public source."}Stored summary
Source suggests capital project intent: ahpp.
Raw snippet
AHPP announcement lists 101 Street Fort Saskatchewan development.
Matched keywords / tags
ahpp
Extraction / verification note
Imported/manual evidence retained as provenance; matching claim was verified by a public source.
{"sourceAdapter":"csv_import_note_backfill","organizationName":"Heartland Housing Foundation","sourceEvidenceId":"cmpeyyui20035dhxke1qb2zho","subjectRelevance":"project_specific","projectLifecycle":"funding_pending","weakPlanningOnly":false,"needsSourceVerification":false,"sourceReliability":"medium","sourceVerificationStatus":"superseded_by_verified_source","verificationStatus":"superseded_by_verified_source","verifiedBySourceId":"cmq02wk9j0000dh18tizbjlpa","verifiedByRawSourceRecordId":"cmq02wk9j0000dh18tizbjlpa","verifiedByEvidenceId":"cmq01uhxz0002dhhozveb4gr1","supersededByEvidenceId":"cmq01uhxz0002dhhozveb4gr1","supersededAt":"2026-06-04T23:15:34.245Z","supersededByPublicSource":true,"verificationNote":"Imported/manual evidence retained as provenance; matching claim was verified by a public source."}In March 2025, Council passed a text amendment to the zoning that removed the requirement for underground parking and increased the maximum allowable height from 16m to 19m.
Why it matters: Supports Leslie's view of project, funding, or capital intent.
Stored summary
Source mentions public process or procurement activity: development permit, council.
Raw snippet
In March 2025, Council passed a text amendment to the zoning that removed the requirement for underground parking and increased the maximum allowable height from 16m to 19m.
Matched keywords / tags
council
{"path":"/about-us/in-development/100-fir-street/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}Stored summary
Source suggests capital project intent: construction, development permit.
Raw snippet
Work is underway to submit the Development Permit for the project.
Matched keywords / tags
development permit
{"path":"/about-us/in-development/100-fir-street/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}Stored summary
Source indicates facility or property context: housing, lodge, site.
Raw snippet
100 Fir Street: Heartland Housing Foundation
Matched keywords / tags
housing
{"path":"/about-us/in-development/100-fir-street/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}The project is currently in the predevelopment phase, with work ongoing to secure zoning, permits, and the balance of funding.
Why it matters: Supports Leslie's view of project, funding, or capital intent.
Stored summary
Source suggests capital project intent: redevelopment.
Raw snippet
The project is currently in the predevelopment phase, with work ongoing to secure zoning, permits, and the balance of funding.
{"path":"/about-us/in-development/101-street/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}Housing Directory: Heartland Housing Foundation
Why it matters: Shows facility or property context that may shape capital-project needs.
Stored summary
Source indicates facility or property context: housing, lodge, site, campus, property.
Raw snippet
Housing Directory: Heartland Housing Foundation
Matched keywords / tags
housing, property
{"path":"/housing-directory/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}Stored summary
Source indicates facility or property context: housing, campus, property.
Raw snippet
Seniors Near Market Apartments: Heartland Housing Foundation
Matched keywords / tags
housing, property
{"path":"/housing-directory/seniors-near-market-apts/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}Stored summary
Source mentions sector fit language: housing, affordable housing, camp, seniors, community, recreation.
Raw snippet
Housing Directory: Heartland Housing Foundation
Matched keywords / tags
housing, foundation
{"path":"/housing-directory/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}Heartland Housing Foundation: Home
Why it matters: Helps identify or validate a decision-maker or outreach path.
Stored summary
Source contains warm-intro context: partner, partnership, foundation.
Raw snippet
Heartland Housing Foundation: Home
Matched keywords / tags
foundation
{"path":"/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}Clover Bar Lodge: Heartland Housing Foundation
Why it matters: Supports organizational fit, but is not a project signal by itself.
Stored summary
Source mentions sector fit language: housing, seniors, community, recreation, foundation.
Raw snippet
Clover Bar Lodge: Heartland Housing Foundation
Matched keywords / tags
housing, foundation
{"path":"/housing-directory/seniors-lodges/clover-bar-lodge/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}Stored summary
Source mentions sector fit language: housing, seniors, community, recreation, foundation.
Raw snippet
Seniors Lodges: Heartland Housing Foundation
Matched keywords / tags
housing, seniors, foundation
{"path":"/housing-directory/seniors-lodges/","organizationName":"Heartland Housing Foundation","sourceAdapter":"website_enrichment","qualityScore":100,"qualityNotes":[],"enrichmentStatus":"succeeded"}No market intelligence recorded yet.
Internal notes
AHPP announcement lists 101 Street Fort Saskatchewan development. Strong capital signal in regional market.
No warm intro or relationship path recorded.
Sector Fit
There are accessible and barrier free units, and the building boasts a net-zero design, which means lower emissions and lower energy cost for tenants. Facility Contacts: Heartland Housing Foundation Housing Directory: Heartland Housing Foundation Offering a supportive lifestyle option for seniors over the age of 65, our lodges provide services to those needing more than independent living can provide.
Facility Indicators
Facility language: lodge, lodges, seniors lodges, campus, housing services / Heartland Housing Foundation: Home Our housing directory is the first step in finding your new home. Heartland Housing Foundation serves over 900 households in Fort Saskatchewan & Strathcona County as a not-for-profit housing management body and the administrator for provincially funded rent supplement programs.
Capital Project Intent
Capital language: construction, redevelopment, development permit, predevelopment, zoning, permits, demolition, funding Growth/capacity context: increased To realize this vision, the site required rezoning from its current use of Public Services (PS) to a Direct Control (DC) district. In March 2025, Council passed a text amendment to the zoning that removed the requirement for underground parking and increased the maximum allowable height from 16m to 19m. Work is underway to submit the Development Permit for the project.
Data Quality / Enrichment Notes
Enriched AHPP announcement lists 101 Street Fort Saskatchewan development. Strong capital signal in regional market.
Likely decision makers
Administrator
Public source records linked to evidence on this organization.